Straumlind í samstarf við Igloo

Straumlind and Igloo Join Forces to Simplify Electricity for Renters

Straumlind and Igloo have partnered to allow tenants to choose Straumlind in a simple, seamless way. Renters can now select Straumlind for their electricity supply directly within Igloo's lease-signing process, securing the best available electricity rates at the same time.

Tenants who need to set up electricity can choose Straumlind with a single click, and Straumlind handles the rest, completing the transfer in cooperation with the relevant distribution utility.

Removing the friction

Until now, this process has often been a hassle for people in the middle of a move. The Igloo–Straumlind partnership removes that friction, making electricity a natural part of the digital move-in process.

"We want setting up electricity to be as easy as ordering a pizza on moving day. When people sign a lease on Igloo, they shouldn't have to wonder what comes next. There just needs to be power in the outlets," says Vignir Már Lýðsson, CEO of Igloo.

"Our goal is to make the rental process simple, secure, and fully digital from start to finish. The partnership with Straumlind is an important step in that direction — they are the first service provider to join us on the basis of offering tenants better terms through the collective power of Igloo's user base, and we will be announcing more partners soon," says Vignir.

Straumlind emphasises transparency, simplicity, and meeting people where they are. Through this partnership, choosing an electricity provider becomes part of a process renters are already going through.

"Moving shouldn't be more complicated than it has to be. With this partnership, we can take over as soon as the tenant signs the lease and make sure the electricity is sorted properly. It's simpler for the tenant, more efficient for everyone involved, and a better experience from day one," says Símon Einarsson, CEO of Straumlind.

The integration is available to tenants signing leases through Igloo who need to register electricity in their name at the start of a tenancy, as well as those with an existing active Igloo agreement. More than 15,000 rental homes currently use Igloo, with over 75,000 registered users.

About Igloo Igloo is Iceland's leading property technology company, developing digital solutions for the rental market. Igloo's products streamline communication between landlords and tenants, including digital lease agreements, rental guarantees, automated rent invoicing, and other services that make the rental process more efficient and secure.

About Straumlind Straumlind has been driving electricity price reductions in the market since 2021 and is one of the country's most competitively priced electricity providers. Straumlind has also been a pioneer in new solutions for consumers, offering products such as cheaper overnight electricity rates and prepaid electricity.

Straumlind logo
Kristínargata 1, 102 Reykjavík
Reg. no.: 480920-0150
VAT no.: 139585
Copyright © Straumlind 2026
Contact us
Messenger
Email and Messenger messages are the best ways to reach Straumlind.
Phones are answered 10–12 on weekdays.